Bing Out-Googles Google With Clean Results Pages. Like It?

Do you think Bing is outdoing Google in design and usability?
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View All Videos ICANN Security Glitch Raises More Concern Over New gTLDs The historic decision from the Internet Corporation for Assigned Names and Numbers (ICANN) to open the top-level domain market has received a lot of criticism ever since its announcement last year. Recent developments, however, are bringing even more concerns to table about the stability of the program. The application process for the new generic top-level domains (gTLDs), which was originally scheduled to end on April 12, has been put on hold indefinitely after a technical glitch was detected in ICANN's software system. What's more, the security issue also resulted in a data breach that allowed some applicants' information to be compromised. The Association of National Advertisers (ANA) has raised issues about the program from the beginning claiming that it could be harmful to both consumers and brands. Dan Jaffe, the Group Executive Vice President of Government Relations at ANA, told us that ICANN needed to check the security of the system before the application process began. ANA has asked that ICANN bring in a third party consultant to investigate the issues. It is also requesting that the Commerce Department press ICANN for answers and transparency before allowing it to move forward with its plan. Jaffe said he would like to see ICANN take steps that ensure these problems don't arise in the future as well. At this point, ICANN is notifying the applicants that were compromised and is expected to re-open the application process once everyone is informed. Can Penguins Fly? By: C0ldf1re Google's algorithm has had another update, code-named Penguin. Why? Google's Spamfuhrer, Matt Cutts, explains in a blog post. Ahhh! To improve quality. Needn't have bothered reading that, need we? It is what he always says. What are the effects of Penguin on link-builders? Apparently: 1. Too much anchor-text optimisation will be discounted. If all of your inbound links have the anchor text, "real estate new york", then some of the link-juice will be discounted as unnatural. 2. Out-of-context links will be discounted. If you post on an SEO forum, but your sig-link says, "limo services chicago", then much of the link-juice will be discounted as unnatural. Will this signal the demise of spam on this forum? Perhaps, in time. Has anybody noticed their websites moving down in serps? (Mine have all stayed in place, or improved.) » Reply to this post... The eBusiness Directory Blogs, Marketing, Search, Web 2.0... It's all here, and it's FREE! Blogs Marketing, Technology ... Careers Career News, Search ... Conferences Marketing, Technology ... eCommerce Retail, eCommerce ... Financial Investing, Trading, News ... Forums Marketing, Development ... » Find Your Resources «

Thursday, May 03, 2012 Looks more like Google of yesteryear When Google rose to popularity, ever so long ago, it was considered to be revolutionizing search. Think about what search was like back then. AltaVista, Yahoo, and a bunch of others were competing for your queries, but Google brought a different approach. PageRank was a huge part of that, and is often credited as the big differentiator, but another key element to what made Google stand out was its simplistic design. Do you miss the days when Google's design was simpler? Do you think Bing is outdoing Google in design and usability? Let us know in the comments. Google still largely maintains its simplicity on its homepage (though it has a less simplistic homepage option in iGoogle), but in the search results it's another story. Search engines in the pre-Google days were essentially portals. Google, in its early days, was just fresh, clean search. These days, Google is much more portal-esque, with all of the company's various products that are not only available from links across the broader Google experience (the top navigation and whatnot), but also injected into the search results in various capacities. Much of what Google has on its search results pages these days has been added at different times. It wasn't all overnight, but Bing's redesign really shines a spotlight on just how much more complex Google results are these days. When Bing launched, we saw Google start doing various things that looked more like what Bing was doing. That's why it's interesting to see today that Bing has implemented some Bing changes that are more reminiscent of Google, or at least a past version of Google. Here's what Bing's results look like now: Here are Google's for the same query: One of the big differentiators of Bing when it was first launched was the left panel of search options, which Google also adopted. Now, the two search engines have essentially reversed in design. Of course some Google results are even more cluttered. Look at this one for "hotels": And that's before the addition of the new paid inclusion style sponsored listings. You have the Google+ pages being promoted, the maps section, etc. It is very cluttered compared to Bing's version: Bing's blog provides a nice before and after comparison of its new design: "Over the past few months, we've run dozens of experiments to determine how you read our pages to deliver the link you're looking for," says Bing Principal Group Program Manager Sally Salas. "Based on that feedback, we've tuned the site to make the entire page easier to scan, removing unnecessary distractions, and making the overall experience more predictable and useful. This refreshed design helps you do more with search—and gives us a canvas for bringing future innovation to you." "The new experience is more than skin-deep," says Salas. "You will also notice faster page-load times and improved relevance under the hood. After all, our goal is to help people spend less time searching and more time doing. And changing how we look is the next big step in doing just that." Google is packing a lot of features into search results these days, however. Do you think this makes the pages more usable, or too cluttered? Let us know what you think. What do you think about Bing's changes? What are your thoughts? Comment Now... Subscribe to our Newsfeed About the Author: Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

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